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| Soap Packaging Boxes |
Every new year gives you the perfect opportunity to start afresh. You can think beyond cool designs, elevate your brand, and create unforgettable slogans to develop an association with users that can assure your brand can be trusted. Successful businesses in 2020 will be the ones that come up with game-changing solutions to express their all-encompassing brand attributes. So your brand assets could deliver compelling stories and bring a change in consumer behavior, and in some cases, alter the course of shopping in the retail outlets.
When you consider the far-reaching impact of your product—including the packaging that meets customers’ needs to lead a better life by reducing their carbon footprint—you can change the landscape of an entire industry. This holds true for the soap market. In fact, the humble bar of soap has started to fall back into favor lately and it doesn’t seem the growth will cease in the imminent future.
But, why the good old-fashioned bar of cleanser soap is making a comeback?
Well, many experts are of the view the shift comes amid a huge backlash against plastic as people are seeking greener substitutes of everyday items. And since a high percentage of bar soaps come in sustainable packaging, they have become a favorite among households.
But sustainable packaging is not the only trend you will see in 2020 that’ll change the playing field of the soap industry. There are other trends that will shape the future of the market.
Here are the top custom soap packaging trends we are seeing in 2020 and beyond.
Eco-Friendly is the New Norm
2020 will witness an even greater demand for eco-friendly packaging materials than the last year. Thanks to the largest climate change protests across the globe, more and more brands are now switching to sustainable packaging. With millennials and generation ‘Z’ quickly expanding into the workforce and emerging as greater consumers, environmental issues, sustainability, and recycling will remain the center of attention.
From embracing recyclable packaging supplies to zero-waste packaging reforms, eco-friendly custom soap boxes are expected to touch new heights of glory owing to greater demand from buyers. The Legacy Printing expects that flexible packaging supplies like Kraft and cardboard will soon be joined by novel plant-based alternatives like bio-polymer.
Preference for Honest Brands
According to a study, 78 percent of the customers think brand transparency is very important, whereas 70 percent of the buyers spend extra time to learn more about the brands they purchase from. This means the phenomenon of transparency will literally take a U-turn in 2020. The brands that will fulfill customers' demand for honesty about product ingredients and how they are made will eventually lead the market.
Meaning, soap manufacturers have to use clear and to-the-point wording on their custom printed soap boxes and carve see-through windows to make things look transparent. Though fulfilling this demand will take away the surprise element, it is sure to improve the sales because customers will prefer a transparent custom soap box over opaque packaging.
Master the Art of Sophistication
Of course, safety and brand elements are an important part of the custom soap packaging and they will continue to enjoy a broader and more general appeal in the days to come. On the other hand, it comes as no surprise that the international color authority Pantone has chosen rich deep blue as the color of 2020. With businesses using uncluttered and strong messaging, sophisticated and bold hues will be infused to gain respect and trust.
Going forward, you will come across more one-word brand names that will be complemented by straightforward slogans, so buyers can instantly understand product features at a glance.
